This influencer found a bar in Portland Called N.W.I.P.A that used the same font as the N.W.A rap group. Given that the bar is owned by white people, he questioned them on the morality of using the same font as a black activist rap group with a certain word in the name that’s forbidden for white people to say.
Is This Font Racist? Eyebrows Have Been Raised
A TikTok video featuring Amiri Bradley, a Black influencer known as @opbamiri, has gone viral as he accuses a bar in Portland, Oregon, of using the same font as the rap group N.W.A.
Why of All Styles, This Is the Display
Bradley shares his thoughts about N.W.I.P.A., the white-owned neighbourhood bar, and criticises its name and advertisements.
Appropriation of Black Culture or Clever Marketing Scheme?
He argues that the bar’s use of the N.W.A. font, despite being owned by white individuals and attracting mostly white customers, amounts to cultural appropriation. The bar responds by stating that N.W.I.P.A. stands for Northwest India Pale Ale.
He Confronted Them
Initially thinking the bar was Black-owned, Bradley confronts both the staff and customers about the logo and font resemblances.
He Was Confused
He expresses confusion, stating, “In a city known for George Floyd protests and a neighborhood with Black Lives Matter signs everywhere, this doesn’t sit right with me.”
Am I Now Racist?
He claims to have been laughed at and labelled as “racist” by what he calls “old white guys.”
Mocked for Standing up Against Racism
He alleges that older white men mock him, dismissively asking, “So, Black people own fonts now?”
They Took a Stand
Bradley emphasises the significance of N.W.A., an all-Black rap group that gained fame by challenging racism in their West Coast communities.
A Shocking Claim From a White Guy
In another video, Bradley recounts an encounter with a white man in the bar who had dreadlocks. Bradley argues that the man, originally from North Carolina, incorrectly claimed that white people had dreadlocks before Black people.
The White Man Defended Himself
The white man allegedly defends himself by claiming that he experienced racism because of his Black friends, even before Bradley was born.
Encouraging Users to Boycott the Bar
He encourages viewers to leave reviews of the bar, and the bar has since changed its name.
The Online Community Rallied Together
One commenter writes, “I commend your efforts but some people are just horrible! Not worth our time because they know what they were doing!”
A Lawsuit on the Horizon
Another commenter suggests the possibility of a lawsuit, saying, “N.W.A. and the font might not be copyrighted due to lack of originality, but it is trademarked. This could lead to a legal battle.”
Justice Is Served
The bar’s owner reached out to Bradley to apologize and promised to change the font to read “Northwest IPA” for clarity.
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Featured Image Credit: Shutterstock / Luna Vandoorne. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.