Some Starbucks locations have been criticized for not allowing LGBTQ+ pride decorations in their stores during Pride Month. This has sparked backlash, with people expressing their disappointment in the company’s lack of support.
Businesses Scaling Back Support
In recent years, there has been growing skepticism towards corporations that claim allyship during Pride Month to only backtrack when faced with right-wing criticism.
Some Other Brands Are Facing Similar Boycotts
Bud Light and certain Target stores faced similar boycotts and scaled back their support for Pride after negative feedback from conservative consumers affected their businesses.
People Are Calling Out Starbucks
Starbucks has now become the target of public scrutiny. Some TikTok users have called out Starbucks management for inexplicably neglecting to put up Pride decorations in certain locations.
Some Stores Took Down Pride Decorations
While some stores have traditionally adorned their cafes with various Pride flags, there have been instances where employees either failed to put them up or even took them down after they were already displayed.
After 5 Years of Decorations Now, Nothing
One TikTok video shared by Starbucks Workers United revealed that at a specific Starbucks location, the Pride flags were stored away in the employee bathroom instead of being put up.
This store had previously decorated for Pride Month for at least the past five years but made no effort to do so in 2023.
They Say They Don’t Have a Ladder
Management cited a lack of a ladder as the reason for not hanging the flags, but their inaction and failure to find a solution have been criticized.
How Customers Responded
In another location, someone intentionally took down Pride flags that were already displayed. A customer who purchased a drink to show support for the LGBTQ+ community even returned their drink in response to this act.
They Seem to Have Opposing Views
The actions of these individual Starbucks locations contradict the company’s public statements and supposed support for Pride.
They Questions Their Sincerity
Starbucks’ official website claims to have supported the LGBTQ+ community since 1996, releasing Pride-themed merchandise and drinks. However, the recent incidents raise questions about the sincerity of their support.
In response to the allegations and backlash, Starbucks issued a statement to Distractify, attempting to reaffirm its commitment to the LGBTQ+ community.
There Had Been No Change in Their Policy
The company stated that there had been no change in their policy regarding Pride Month support and encouraged store leaders to celebrate with their communities.
Expressing Their Concern Over False Information
They expressed concern over spreading false information and emphasized their dedication to inclusive store environments, company culture, and partner benefits.
Working to Align With Stores
Starbucks assured that they plan to continue their year-round support for the LGBTQ+ community.
Reinforcing Their Longstanding Commitment
They also acknowledged the need to address any discrepancies between their guidance and the actions of individual stores, indicating that they are working to ensure all stores align with their longstanding commitment.
This may involve addressing cases where stores have neglected or rejected decorating for Pride Month.
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