The main Zora product is a market that allows creators and artists to launch products and subsequently benefit from the secondary market value. Creators can put a perpetual ownership stake in their work and get paid when it sells.
Zora is an Ethereum blockchain system that creates universal, eternal markets for media in the form of ERC-721 tokens. It is a place to buy, sell and trade limited-edition goods in the form of Non-Fungible Tokens (NFTs).
Buy-side is the side of the financial market that buys and invests large portions of securities for the purpose of money or fund management. Sell-side refers to the part of the financial industry that is involved in the creation, promotion, and sale of stocks, bonds, foreign exchange, and other financial instruments.
When an NFT is created, its ID is registered on the Ethereum blockchain and acts as its identifier, facilitating users to view and validate its history (ownership/creator/price) without the participation of a third party.